HudsonYards expertly translates concepts, brand guidelines and master artwork for advertising, collateral and packaging into production-ready, brand-consistent mechanicals to fit every requirement of media or marketing plans. But we don’t just execute that art, we constantly seek ways to streamline the process.

For advertising executions, we’ve developed an approach that reduces the number of “original” versions needed for plan fulfillment and lowers production cost. For packaging, where graphics are primarily common and versioning is driven by language, SKU number, ingredient list and bar code changes, we manage and constantly update those elements in a database to speed project initiation and ensure accuracy.

In either capacity, we stay laser focused on a brand’s identity and all the details essential to successful marketing execution. Our Studio Services team is highly experienced in adapting advertising and brand marketing concepts for use in collateral, POS, packaging, presentations and interactive media worldwide—especially important if work comes in at night and is due back for review in the morning, without any time for a “do-over”.